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"301 Direct Mail Tips, Techniques & Secrets: An

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  • Your success in direct mail depends on 4 things... do you know what they are and their order of importance? You must! (seepage 13)

  • The 5 key characteristics your target market must have in order for you to succeed with any direct mail effort.., if your market fails any of these tests, it’s a poor candidate for your project. (seepage 12)

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  • Want to know the best and worst bonus items to use?... see page 26?

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